everybody knows somebody who loves a honda

While watching television this weekend, I caught a Honda commercial which targeted social media. The "everyone knows someone who loves a Honda" campaign looks to drive users to Honda's Facebook page to prove their point. And by taking it to Facebook, they want to make sure everyone knows it.

So far? Well, it looks to be working. A cached Google page shows almost 40,000 fans on October 5th. A week later, they are up to 54,000 fans. Not to mention that their Facebook wall is filled with posts of why people love their Hondas both old and new. Some people even have posted pictures of their old beat up rides. This is a great example of taking on social media the right way. Create a great product, and provide an outlet for people to be evangelists for the brand.

Great job Honda! (but I did love my old Nissan)