Tuesday, September 15, 2009

Abode Acquires Omniture for $1.8 Billion

Adobe announced that they will be acquiring Omniture for $1.8 Billion today.

I've never used Omniture before, but the cost is typically a big deterrent from implementation when there are really good, free options like Google Analytics and Yahoo Analytics out there.  Add in the increasingly robust functionality of free tools, and Omniture is facing a lot of challenges in the marketplace. What type of integration Abode might offer to give their analytics tool the upper hand?

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