New Google Analytics features on the way!

Google has just announced a ton of new features for Google Analytics at the eMetrics conference. The official Google Analytics blog reviews the new features with video of them.

Some of my favorites are:

• 20 (twenty!!!) goals, up from 4, per profile.
• Secondary dimensions and pivots which some people have been talking about are rolling out for everyone!
• Alerts! Just pick a metric, say visits from organic traffic, and when it goes up by X%, Google Analytics will alert you.

Google Analytics continues to move towards an enterprise-class package, and I can't really wait for these new features to roll out. 

everybody knows somebody who loves a honda

While watching television this weekend, I caught a Honda commercial which targeted social media. The "everyone knows someone who loves a Honda" campaign looks to drive users to Honda's Facebook page to prove their point. And by taking it to Facebook, they want to make sure everyone knows it.

So far? Well, it looks to be working. A cached Google page shows almost 40,000 fans on October 5th. A week later, they are up to 54,000 fans. Not to mention that their Facebook wall is filled with posts of why people love their Hondas both old and new. Some people even have posted pictures of their old beat up rides. This is a great example of taking on social media the right way. Create a great product, and provide an outlet for people to be evangelists for the brand.

Great job Honda! (but I did love my old Nissan)